Job Title:

Marketing Committee Volunteer

Objectives:

This committee provides expertise and resources to assist AASP with branding, public relations and marketing initiatives and strategies in support of AASP's strategic plan.　 The membership is comprised of Board and non-Board members who are active AASP members.

Duties and Responsibilities:

• Develop AASP Marketing messages and tools, including: AASP collateral materials & AASP protocol
• Develop themes and messages for web and print advertising
• Create external messages for AASP constituents and the public
• Market research as needed to effectively reach the intended audience
• Creation and management of content, including guidelines and standards that best brands the marketing messages?
• Develop a marketing plan that increased the involvement of internal membership and promotes growth of new members

Qualifications and Requirements:

The Marketing Committee Volunteer should have:

Lines of Communication:

Report directly to the chair of the Marketing Committee

Orientation and Training:

Read AASP by-laws; orientation call with chair of the Marketing Committee and member of the AASP Board

Time Commitment:

Monthly conference calls, additional specific assignments as needed and agreed upon; as applicable: three days during AASP Annual Meeting. Approximately 3-5 hours per month, in addition to regular committee conference calls

Benefits:

Contribution to the Advancement Services profession; association with professional colleagues; recognition of contributions and expertise among professional community

Challenges:

Completing work assignment in a timely fashion is critical to keeping the committee's deliverables on track and the work of AASP moving forward. Timely commitment to accepted assignments is important