Visit FundSvcs | Print Page | Contact Us | Sign In | Join AASP
Webinar: Alumni Engagement – Measurement and Analytics
Register Tell a Friend About This EventTell a Friend

 Export to Your Calendar 11/1/2018
When: Thursday, November 1, 2018
2:00pm EST
Where: United States
Contact: Emma Day

Online registration is available until: 11/1/2018
« Go to Upcoming Event List  

Join Terry Callaghan, CFRE, AVP of Information Technology and Alumni Records for Rutgers University Foundation, as she presents on "Alumni Engagement – Measurement and Analytics". This live webinar will take place Thursday, November 1, 2018 at 2:00PM EST with an estimated duration of 75 minutes.


We will review engagement scoring and metrics methodologies as well as effective ways to use these measurements.  In addition, we will explore data challenges and acquisition opportunities.

Learning Objectives:

  • What is engagement scoring and what data is needed
  • Ways to use engagement scoring for analytics and metrics
  • Data challenges and opportunities

About the presenter:

Terry Callaghan is the AVP of Information Technology and Alumni Records for Rutgers University Foundation.  She is responsible for all aspects of IT support, Gift Processing and Data Maintenance and compliance.  Terry has extensive experience in data quality and standards.  Prior to her work in higher education, Terry managed the data management team at a fortune 100 investment company.  There she specialized in data quality and administration.

Terry has held numerous roles in the Higher Ed advancement community including: AASP Best Practices Chair in Biographic Records Committee, past chair of the Ellucian Advance User Group and Product Advisory Group. In addition, Terry has served on the faculty for CASE Advancement Services Leaders and CASE Gift Processing and Biographic She is a cum laude graduate of Bryn Mawr College and holds a certificate in Management Leadership and Mini-MBA, both from Rutgers University. 

Price: Members $79 | Nonmembers $129