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Recording: Alumni Engagement – Measurement and Analytics
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 Export to Your Calendar 1/1/2030
When: Online Archived Webinar
Where: United States
Presenter: Terry Callaghan
Contact: 651-968-8382

Online registration is available until: 1/1/2030
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Original Presentation Date: November 1, 2018


We will review engagement scoring and metrics methodologies as well as effective ways to use these measurements. In addition, we will explore data challenges and acquisition opportunities.

Learning Objectives:

  • What is engagement scoring and what data is needed
  • Ways to use engagement scoring for analytics and metrics
  • Data challenges and opportunities

About the presenter:

Terry Callaghan is the AVP of Information Technology and Alumni Records for Rutgers University Foundation. She is responsible for all aspects of IT support, Gift Processing and Data Maintenance and compliance. Terry has extensive experience in data quality and standards. Prior to her work in higher education, Terry managed the data management team at a fortune 100 investment company. There she specialized in data quality and administration.

Terry has held numerous roles in the Higher Ed advancement community including: AASP Best Practices Chair in Biographic Records Committee, past chair of the Ellucian Advance User Group and Product Advisory Group. In addition, Terry has served on the faculty for CASE Advancement Services Leaders and CASE Gift Processing and Biographic She is a cum laude graduate of Bryn Mawr College and holds a certificate in Management Leadership and Mini-MBA, both from Rutgers University.

Price: Members $79 | Nonmembers $129