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Webinar: Gender Matters: A Practical Approach to Grow Women’s Philanthropy
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3/21/2019
When: Thursday, March 21, 2019
2:00 pm – 3:15 pm EDT
Where: Online Live Webinar
United States
Presenter: Kathleen Loehr
Contact: 651-968-8382


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Price: Members $79 | Nonmembers $129

Description:

What if we knew that our deeply engrained “best practices” either turn off women or gain only minimal support from them when so much more is possible? We finally have deep and quantifiable research showing how women give differently, yet what are the practices, behaviors and processes to adapt so we engage women donors in ways that acknowledge their preferences?

This presentation is designed to help participants become more aware of gender differences in charitable giving behavior. It then provides examples of how to translate the research into adapted fundraising behaviors.

Learning Objectives:

  • Understand the implications of women’s philanthropy research on fundraising practices
  • Understand the power of assessing current data and listening to current women donors
  • Adapt fundraising practices and behaviors to resonate with women's preferences

About the Presenter:

Kathleen Loehr knows that women are more frequently in the philanthropic driver seat, given the increased money being earned and inherited, and their influence in the household giving. Kathleen translates the research on how women give into practical action fundraisers can take. Her book, Gender Matters: A Guide to Growing Women’s Philanthropy, was published by CASE.

Kathleen Loehr is a Senior Consultant at the Aspen Leadership Group. She is the chair of the Advisory Council for the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy. Kathleen received a BA in Government from Cornell University’s College of Arts and Sciences.


Cancellation Policy

Webinar cancellation requests must be submitted through the online Cancellation/Refund Request Form to receive a full refund. A 50% refund will apply for cancellations less than 10 days prior to beginning of event. Cancellations made the day of or after the recording of the live webinar will not receive a refund.

On/Before March 10: full refund | March 11-20: 50% refund | On/After March 21: No refund