What if we knew that our deeply engrained “best practices” either turn off women or gain only minimal support from them when so much more is possible? We finally have deep and quantifiable research showing how women give differently, yet what are the practices, behaviors and processes to adapt so we engage women donors in ways that acknowledge their preferences?
This presentation is designed to help participants become more aware of gender differences in charitable giving behavior. It then provides examples of how to translate the research into adapted fundraising behaviors.
- Understand the implications of women’s philanthropy research on fundraising practices
- Understand the power of assessing current data and listening to current women donors
- Adapt fundraising practices and behaviors to resonate with women's preferences
About the Presenter:
Kathleen Loehr knows that women are more frequently in the philanthropic driver seat, given the increased money being earned and inherited, and their influence in the household giving. Kathleen translates the research on how women give into practical action fundraisers can take. Her book, Gender Matters: A Guide to Growing Women’s Philanthropy, was published by CASE.
Kathleen Loehr is a Senior Consultant at the Aspen Leadership Group. She is the chair of the Advisory Council for the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy. Kathleen received a BA in Government from Cornell University’s College of Arts and Sciences.
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