Taking Your Advancement Office from AI-Curious to AI-Powered

March 18, 2026
11:00 AM - 12:00 PM PT | 2:00 PM - 3:00 PM ET

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Description:

Moving from AI curiosity to a fully-funded rollout requires a roadmap for institutional trust and a clear eye for practical application. Drawing on a CASE award-winning framework developed in summer 2024, we’ll take you behind the scenes of how we secured a dedicated AI budget, negotiated discounted enterprise licenses for all staff, and established a cross-functional AI Council. We’ll also dive intohigh-value use cases across the advancement lifecycle—from Prospect Research and Pipeline Building to Future plans for Advanced Analytics and Automations. Learn the operational blueprint for moving the needle on AI adoption.

Learning Objectives:

  • Secure Buy-in & Budget: Strategies for pitching leadership to secure dedicated funding and enterprise-wide licensing.
  • Operationalize Governance: How to establish an AI Council and navigate university security and data privacy guidelines.
  • Implement High-Value Use Cases: Explore specific AI applications for Prospect Research, Reporting, and Business Process Automations that provide immediate ROI.
  • Measure Adoption: Use pre- and post-surveying techniques to track training efficacy and staff confidence levels.

Speakers

Erin Callihan, Assistant Vice President, Strategic Marketing & Campaign Communications, New York University

An award-winning higher-ed marketing and communications leader, Erin Callihan leverages emerging technologies to drive engagement, storytelling, and fundraising success for NYU’s 60,000 students, 700,000+ alumni, and donors across 183 countries. Well-versed in GenAI strategy, Erin has built custom AI tools, developed GenAI trainings, and guided teams in using AI to boost productivity, originality, and impact. 

Maximilian Bernsdorf-Christ, Director, Business Intelligence and Analytics, New York University

Max is the Director of Business Intelligence and Analytics at NYU's University Development and Alumni Relations department, and has been on that team for the last five years. He has a B.S. in Biomedical Engineering from Boston University, and an M.S. In Computer Science from NYU Tandon. 

Owen Xie, Assistant Vice President, Technology Systems, Reporting, and Support, New York University

Owen Xie is an analytics and technology leader in higher education and currently serves as Assistant Vice President for Technology, Reporting & User Support at New York University. He focuses on modern BI architecture and practical applications of AI that support real operational needs.

 

Registration Rates 

  • aasp Members: Free
  • aasp Non-Members: $129
Register Now
 
Webinar Policies 

Cancellation Policy: All registered attendees will receive a webinar recording after the webinar has taken place. If you would like to cancel your registration and not receive this recording, please email the aasp Office within 48 hours of the scheduled webinar, in which case non-members may receive a full refund (members attend for free).

Technical Failure Policy: I understand that if there is a technical failure at the attendee's home or workplace that prevents access to the live webinar, the attendee will not be given a refund. It is the responsibility of the attendee to confirm system requirements and test their computers prior to the start of the webinar. If a technical failure is the fault of the service provider and the webinar is canceled, a full refund will be provided.

 

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