The Technology Behind Advancement:
What We Learned from the 2026 aasp CRM Survey
November 12, 2026
12:00 PM - 1:00 PM PT | 3:00 PM - 4:00 PM ET
Description:
Advancement Services is being asked to do more than ever before and we are asking whether our staffing models, our governance and our technology infrastructure are keeping up. The aasp Technology Committee's review of the 2026 aasp CRM Survey results revealed a story that goes way beyond CRM. We'll share with you the findings that took us by surprise, the issues that worried us and the trends that are emerging in our profession. From staffing and integration issues through to reporting, data governance, automation and AI readiness we'll look at what the results tell us about how institutions are managing their technology and what it all might mean for you and your institution.
Learning Objectives:
- Identify key trends in CRM adoption, technology ecosystems, and operating models among Advancement Services organizations based on findings from the 2026 aasp CRM Survey.
- Evaluate their institution's approach to technology governance, staffing, and data management by comparing current practices with survey benchmarks and peer institutions.
- Recognize emerging opportunities and challenges shaping the future of Advancement Services technology and apply survey insights to inform strategic planning and technology decisions.
Speakers
Mark Walcott, AVP of System and Reporting, University of Houston
Lyn Rowland, Executive Director of Advancement Information and Technology, NC State
Brendan Murphy, Director of Enterprise Customer Accounts, StratusLIVE
Registration Rates
- aasp Members: Free
- aasp Non-Members: $129
Webinar Policies Cancellation Policy: All registered attendees will receive a webinar recording after the webinar has taken place. If you would like to cancel your registration and not receive this recording, please email the aasp Office within 48 hours of the scheduled webinar, in which case non-members may receive a full refund (members attend for free).
Technical Failure Policy: I understand that if there is a technical failure at the attendee's home or workplace that prevents access to the live webinar, the attendee will not be given a refund. It is the responsibility of the attendee to confirm system requirements and test their computers prior to the start of the webinar. If a technical failure is the fault of the service provider and the webinar is canceled, a full refund will be provided.
Thank You to Our November Webinar Sponsor
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